The first edition of the guide to 'Essential China Travel Trends', published in the year of the Tiger, is an attempt to reveal some of the critical trends, and pitfalls when trying to enter this market, and offers insights from practitioners in the industry.

It includes topics such as Internet and Social Media, Distribution, Sustainability, Outbound and Domestic Tourism, MICE, as well as Hotel Development. The book features introductions by Taleb Rifai, Secretary General of the World Tourism Organization (UNWTO), Jean-Claude Baumgarten, CEO of the World Travel Tourism Council (WTTC), and Hiran Cooray, Chairman of the Pacific Asia Travel Association (PATA).

The Tiger Edition of the Guide to "Essential Travel Trends" supports the "Save China's Tiger Initiative" and offers insights from industry practitioners active in the Chinese travel market, and is available at select industry conferences. Interested conferences and organizations may contact us to discuss partnership opportunities.

Jens Thraenhart, co-founder & President of Dragon Trail and Chief Editor of ChinaTravelTrends.com, the publisher of the guide adds: "With the most Internet users in the world, the most complex web landscape, a rapidly changing consumer market and dynamic travel technology, China is also potentially the most important e-tourism market in the world. Increasingly consumer research, brand recognition and purchasing is internet shaped. Web marketing is already replacing traditional media as brands and companies seek to connect with their consumers in new and different ways."

The guide is published by ChinaTravelTrends.com, and produced in collaboration between Dragon Trail and VariArts Travel Group, with support from GreenEarth.travel, and features Professor Wolfgang Arlt of COTRI, Damien Little of Horwath HTL, Xiaoan Wei of the China Tourism Academy, Rupert Hoogewerf of the Hurun Report and the China Rich List, Charlie Li of China Southern Airlines, and Daniel Tschudy of HQC Group, Geoffrey Lipman of Greenearth.travel, Lin Xu of the China Luxury Travel Network, and Jens Thraenhart and George Cao of Dragon Trail.

In order to view the e-Book version "Essential China Travel Trends – 2010 Tiger Edition", please see below.

Please download the e-Book here Essential China Travel Trends Book – Tiger Edition:

www.chinatraveltrends.com/wp-content/plugins/download-monitor/download.php?id=148

Print copies of the book can be ordered on Amazon.com at http://url.dragongap.net/cttbooktiger