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New but expected: Virgin Hotels.
Friday, 24th September 2010
Source : 4Hoteliers.com
With over 25 years in the travel sector and a reputation for delivering unforgettable experiences to millions of Virgin fans, Virgin is ready for the hotel business.

The company states that Virgin is a leader in design and hospitality and has transformed businesses ranging from airlines to fitness clubs to super luxury retreats and even space tourism.

"I've had great fun turning quite a lot of different industries on their heads and making sure those industries would never be the same because Virgin took them on."
Sir Richard Branson

Virgin Hotels' ambitions are global, but first focus will be North America with a target list that includes major urban markets in North America (e.g. New York, San Francisco, Miami, Los Angeles, Boston, Washington DC).

Virgin is looking for additional opportunities and is keen to discover a range of interesting, authentic and high quality, 4 star 150–400 room properties in appealing neighborhoods with ample public spaces.

Once ready for business, Virgin Hotels properties will feature contemporary style AND great functionality, an efficient yet personalized experience, ample communal space and a signature restaurant.

The above info is extracted from the company's website and press release.

www.virginhotels.com
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