Virgin Holidays + Hip Hotels is a new chapter in luxury travel and we know as our lives get busier our leisure time is ever more precious.

We want to be certain of making a decision we will not regret - we want experiences that will stay with us for the rest of our lives.

Our collection and been personally vetted and selected by Hip Hotels author Herbert Ypma. His stunning photography and personal take on the destination is so much more refreshing than the usual travel website spiel. With over three decades of travel experience, the Virgin team share their favourite tips to tempt you off the beaten track.

The Insider information will whet your appetite for the best things to see, do, try, eat and drink during your stay. So, what makes it into the collection?

The answer is hotels of varying styles, budgets and settings combining fabulous design, incredible architecture and heart-stopping locations. Hip stands for highly individual places.

"Its something done well and something that's authentic. It's what belongs" (Herbert Ypma)

This seductive collection will have you packing your bags and planning your escape from the first page you turn.

The ultimate travel experience takes work - the beauty of our bespoke service, is that we give you access to a dedicated Travel Guru. Someone who will breathe life into your plans and move mountains to bring all the elements together.

Whether you're looking for the most pristine beaches, the most breathtaking architecture or the bars that turn out the fiercest cocktails, we'll bring you travel intelligence that can't be sourced anywhere else.

Forget Google, forget reading endless guides - save your energy to explore the local delights once you arrive at your destination. Your Travel Guru will take care of all the little details so you don't have to worry about a thing. Getting to the airport, your airport lounges, unforgettable experiences in your destination - nothing is too much trouble.

You will be personally met on arrival and all of our holidays include a private transfer to whisk you to your hotel (or car hire where necessary).

Visit Virgin Holidays + Hip Hotels at www.vhiphotels.co.uk