Scottish firm BrewDog said its new creation, named Sink The Bismarck!, 'takes beer to a whole new level'.

The launch of the record-strength IPA comes weeks after German brewer Schorschbrau appeared to take the strongest beer title with its 40% strength Schorschbock.

BrewDog, of Fraserburgh, Aberdeenshire, said its newly-unveiled Sink The Bismarck! costs GBP40 for a 330ml bottle and will only be sold via its website.

The company said the beer, which is stronger than whisky and vodka, should be consumed in spirit-sized measures.

Managing director James Watt said: "In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing to its limits with this audacious amplified ale." 

BrewDog Brewery
BrewDog is all about making the best beer than we can. We want to completely redefine the craft beer genre in the UK. We want to introduce as many people to the amazing world of craft beer as we can, to change people perceptions and challenge their understanding of what beer is. We like to take age old classic beer styles and put our contemporary, imaginative spin on them.

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