'Brand Dubai' to coordinate Dubai's strategic media affairs regionally and internationally.

HH Sheikh Mohammed also appointed Mona Ghanem Al Marri as the new entity's Chief Executive Officer.

The new office will work on preserving and enhancing Dubai's image as an Arab city of international spirit and sensibility. The Dubai Media Affairs Office (DMAO) will encourage maximum exposure for Dubai's continuing achievements on economic, cultural and social matters.
 
Under the mandate given by HH Sheikh Mohammed, the new entity will work closely with Dubai government departments and authorities as well as non-government stakeholders. The DMAO will facilitate greater communication coordination among different organizations that are directly or non-directly responsible for Dubai's image.
 
Among DMAO's other objectives are enhancing the media's accessibility to accurate information on various subjects related to Dubai, and facilitating greater interaction with Dubai government officials. The office will work closely with regional and international media outlets to disseminate Dubai's key messages of sustainable economic growth and social progress.

www.dubaitourism.ae