The chauffeur driven models were borne out of the Bespoke Programme by Rolls-Royce, a method that allows customers to create their perfect car, designed and built to their exact specification.

Burj Al Arab has today received four new bespoke model Phantom Rolls-Royce's into its already extensive luxury vehicle range.

The Rolls-Royce chauffeur service allows guests of the hotel to arrive in truly unique style and has proven to be incredibly popular. As a result of the increasing demand for this service, the iconic hotel has enlarged the fleet of Phantoms to ten - all of which have custom-made features specifically crafted to reflect the unique opulence of the hotel.

Inspiration for the new models was derived from the character and culture of Burj Al Arab itself, capturing the precise individual detailing reflective of the hotel's spirit and status. The resulting interior boasts Grecian key marquetry applied to the wood veneer, with the distinctive Burj al Arab logo embroidered into the leather headrests. The colour scheme and the marquetry combine to represent the magnificence and tranquillity of the hotel.

"We are extremely excited by the arrival of the new Phantoms, as we expect our guests will be. Our guests have long since enjoyed the chauffeur service as an essential part of their Burj Al Arab luxury experience and these additions will further enhance their experience." Commented Heinrich Morio, General Manager of Burj Al Arab; in respect to the bespoke detailing he continued; "Unique detailing is a defining feature of Burj Al Arab and in line with Jumeirah Group's philosophy that luxury is a personalised, individual quality".

The handover of the Phantoms was attended by Peter Schoppmann, Regional Director of Rolls-Royce for the Middle East, and Stathis I. Stathis, representing AGMC, the sole dealer of the brand in Dubai and Sharjah. Schoppmann said "The Burj al Arab stands for the ultimate in luxury and has become a globally recognised landmark. As such we are delighted to have strengthened our relationship with this iconic destination."

The Rolls-Royce chauffeur service is one of the many luxurious touches that complement a guest's stay at the all-suite Burj Al Arab.  Discreet in-suite check in, a private reception desk on every floor and a brigade of highly trained butlers providing around-the-clock attention, assure an unsurpassed personalised service at all times.

Pictured in this photo (L to R): Mr. Peter Schoppmann, Regional Director of Rolls-Royce for the Middle East and Mr. Heinrich Morio, General Manager of Burj Al Arab.