If you’re in the hospitality industry, chances are you’ve invested in tools or vendors promising to make your website 'ADA compliant.'
Maybe you’ve added overlays, run automated scans, or even rebuilt your site with accessibility in mind. You did everything right—or so you thought. So, why are hotels still getting hit with accessibility lawsuits?
Here’s the uncomfortable truth: Nothing can stop a frivolous lawsuit.
Accessibility tools are helpful—they flag issues, automate fixes, and support screen readers and keyboard navigation. But what they can’t do is stop a legal complaint from landing in your inbox.
Here’s what most accessibility tools don’t protect you from:
1. Frivolous Lawsuits
Automated demand letters are being sent to hotels regardless of whether their websites meet WCAG guidelines. Sometimes, these claims aren’t even based on real user experiences—just third-party “testers” looking for quick settlements. If your brand is recognizable or your property is in a high-profile location? You’re an even bigger target.
2. Settlement Fees
Most hotels settle, not because they’re guilty, but because it’s faster and cheaper than fighting. These settlements can cost thousands of dollars and add up fast, especially for hotel groups with multiple properties.
3. Legal Fees
Even if you choose to fight, your accessibility tools won’t help cover attorney costs. Whether you’re paying a lawyer to respond to a demand letter or entering litigation, the fees can be substantial, and none of it is covered by your widget.
Why does this matter?
You bought the product. You paid for the audit. You assumed you were safe.
You’re not alone. Many hotel owners and marketing teams believe they’ve “checked the box” and can move on. But website accessibility isn’t a one-and-done situation, it’s a moving target.
No tool will make you lawsuit-proof. But transparency, documentation, and a realistic view of the legal landscape can help you navigate this complex issue — and protect your hotel from being an easy target.
tambourine.com
