Hotel101 Global Holdings announces the signing of definitive binding agreements for the development of a 766-room Hotel101 in the heart of Melbourne’s Central Business District at 540 Flinders Lane, Melbourne, Victoria, Australia.

This expansion marks a significant milestone in the company's global growth strategy, bringing its novel, globally standardized “condotel” business model to one of Australia's most vibrant and dynamic cities.

The hotel is set to be located in the heart of Melbourne's Central Business District along the iconic Flinders Lane, a prime area renowned for its laneways, street art, boutique shopping, world-class dining and proximity to major attractions such as Federation Square, Flinders Street Station, the Yarra River and Southbank entertainment precinct.

This strategic site positions the property as an ideal hub for leisure and business travelers seeking seamless access to Melbourne's cultural, commercial and sporting hubs and is expected to complement the existing hotel offerings in the CBD.

Key Location Advantages:

Central CBD Position: In the heart of Melbourne at 540 Flinders Lane, with close proximity to Flinders Street and Southern Cross Train Stations and within walking distance to Southbank Entertainment Precinct and free tram zones, guests are expected to enjoy effortless connectivity to key landmarks including Federation Square, the Arts Centre and the Melbourne Cricket Ground (MCG).

Proximity to Major Attractions and Events: Ideally situated to capitalize on Melbourne's thriving tourism driven by year-round world-class annual events, including the Australian Open tennis tournament, the Formula 1 Australian Grand Prix, the Melbourne International Comedy Festival and the Melbourne Cup Carnival.