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A Hotel Opening from a Local Travel Agent's POV - Rosewood Amsterdam
By Benjamin Wempe
Sunday, 17th August 2025
 

When a new hotel opens, it’s rarely just about adding more rooms to a city’s existing inventory, more often, it initiates a shift – a new standard, a new energy, a new chapter for the local hospitality scene.

That’s exactly what the opening of Rosewood Amsterdam represents.

The former Amsterdam Palace of Justice, pictured at the beginning of the 19th century.

As a travel professional based in Amsterdam, I’ve followed this project closely – quite literally passing by the building regularly, watching the slow but steady transformation of the former Palace of Justice. A site so iconic, and a process so complex, that I often questioned whether the hotel would ever open at all.

From permit restrictions under Amsterdam’s 2017 ‘hotel stop’ policy, to undertaking a full-scale heritage renovation – the project has been nothing short of monumental.

The historical facade was kept in its original charm, with the national coat of arms visible above the hotel's grand entrance.

And yet, on the sunny morning of May 1st, its doors opened. I had the privilege of being among the very first guests to check in – not only to firsthand experience the guest experience, but also to witness how this hotel blends into, and gives back to, the heritage of the city.

Rosewood Hotel Group didn’t just open a hotel. They revived a landmark. From Dutch heritage woven into the interior design, to direct canal-side access to the F&B outlets, and over 1,000 artworks commissioned from local artists – this project was clearly rooted in a vision of inclusivity and cultural relevance, embodied in Rosewood's sense of place credo. As Managing Director Thomas H. said on the opening day: "This opening marks a new era, returning a historic landmark to the people of Amsterdam.”

That philosophy wasn't only visible, it was tangible throughout my stay. One of the most telling signs that a luxury property is truly embedded in city life, if you ask me? The presence – or absence – of locals. And on the inaugural day, the sunny courtyard was already buzzing – Amsterdammers stopping by for a coffee, strolling through the gallery, and taking in the architecture.

The Palace of Justice's library (dated around 1930), now transformed into the Library House, one of the hotel's signature suites. Source: Stadsarchief Amsterdam / Lichtbeelden Instituut Amsterdam.

Often, a luxury hotel can be perceived as being within reach only for the rich and famous. Nonetheless, the grand quayside entrance that could have easily felt like a space reserved for hotel guests or the privileged few, turned out to be open and welcoming. From the friendly doormen to the lively lobby and courtyard, it was clear: this hotel isn’t closed off from Amsterdam's city life — it’s part of it.

From an industry perspective, this hotel opening is more than a welcome addition. Rosewood’s arrival raises the bar for luxury hospitality in Amsterdam. It has initiated conversation among fellow hoteliers and travel agents, and I have no doubt it will positively influence how we position the city to global travelers in the years to come.

Rosewood has redefined what it means to open a hotel in a historic city — not just by adding rooms, but by giving back. To the neighborhood, to the industry, and to the story of Amsterdam itself. A project like this takes vision, patience, and a deep respect for place and people - it doesn't just happen overnight. Seeing it all come together has been inspiring – both professionally and personally.

Benjamin Wempe - Follow

Owner & Travel Advisor at 365 Luxury Travel

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