Yesterday Hilton published a news release which provided some details on the launch of their new lifestyle hotel brand.
On HotelTalk.com was a post that said the event will be on the evening of March 10th, in an industrial warehouse in Berlin. Part of the news release stated:
"
Guests of the soiree will experience a journey through the world of the brand amidst an eclectic adventure enlightened with the next generation of hospitality."
That's alot of adjectives, but one thing that stands out is "the next generation of hospitality".
So what exactly does Hilton have up their sleeves?
This is in addition to the rumored launch of yet another brand for Hilton - a upper-scale Extended Stay brand. Wow. If that rumor is true, Blackstone has stayed true to their promise of keeping the Hilton brand intact, instead of breaking the company into pieces and selling it off like most (including myself) expected.
Hey Hilton/Ross Klein - can I get an invite to this Berlin soiree?
andrew@alconic-inc.com
Andrew Calvo is a 26 year old Commercial Real Estate Advisor in New Jersey. I live in Tinton Falls, NJ. This blog is about my passions - primarily hotels, commercial real estate, and development, etc.
Since I have been in High School Ifve had numerous jobs, but the field which has always interested me is Real Estate, Hotel Development and Construction. I consider myself a zealot in that area - I try to absorb as much as I possibly can, take the experiences that I learn, or read about and use them in my life.
www.passionsofazealot.com/2009/01/09/hilton-definitely-launching-new-lifestyle-brand-in-march 
