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Too many rumors on Hilton's boutique brand.
Tuesday, 16th December 2008
Source : Passions Of A Zealot by Andrew Calvo
In the past few weeks rumors about Hilton's boutique brand have been running rampant - everything from when it was to be announced, to what it was going to be named and what its 'theme' would be.

The whole story is now almost becoming tabloid chatter and I'm almost about to throw my hands up and stop writing about it until something firm comes out of Hilton.

Just this week on HotelChatter.com and HotelsMag.com anonymous comments have been received by the editor and posted within comments suggesting that it's name will be everything from The Quinn to The Vox to The Clarendon- thats not including it's codename within Hilton of "Global21".

Personally, I think both names are horrible - why would a hotel brand want to be identified with a brand of vodka (and also sounds like Vodka)? And a name like Quinn sounds like it belongs on a bed and breakfast that originally opened 100 years ago.

No matter what name it ends up being - it's going to be a highly anticipated brand launch - in either January or March.

Andrew Calvo is a 26 year old Commercial Real Estate Advisor in New Jersey. I live in Tinton Falls, NJ. This blog is about my passions - primarily hotels, commercial real estate, and development, etc.

Since I have been in High School I've had numerous jobs, but the field which has always interested me is Real Estate, Hotel Development and Construction. I consider myself a zealot in that area - I try to absorb as much as I possibly can, take the experiences that I learn, or read about and use them in my life.

www.passionsofazealot.com/2008/12/15/too-many-rumors-on-hiltons-boutique-brand
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