Singapore Airlines announced the first-ever flights featuring iPod and iPhone connectivity on KrisWorld starting this week on its newly reconfigured, all-Business Class Airbus A340-500 flights between New York and Singapore, and between Los Angeles and Singapore from August.

Customers can now easily enjoy their personal audio and video content from their iPod or iPhone on Singapore Airlines' KrisWorld in-flight entertainment system. Each seat features a 15.4-inch widescreen LCD screen which is perfect for watching television shows and movies, as well as active noise-cancellation headphones.

"Customers on our all-business class Airbus A340-500 flights now have an incredible way to enjoy their own iPod and iPhone music and video on the KrisWorld in-flight entertainment system," said Yap Kim Wah, Senior Vice-President Product & Services, for Singapore Airlines. "This is yet another example of our philosophy of creating customer satisfaction by providing an enhanced sense of choice and control."

"The iPod is the world's most popular digital music player and iPhone is a revolutionary mobile device, and they have become essential for millions of travellers," said Greg Joswiak, Apple's vice president of iPod & iPhone Product Marketing. "Singapore Airlines' customers can now enjoy their music, TV shows and movies on their iPod and iPhone through the in-flight entertainment system."

The integrated 9-pin connection on KrisWorld using a unique inflight cable supports iPod and iPhone via the 30-pin connector, including in-seat power supply and high quality audio, and iPod and iPhone content will still allow for the announcements and instructions made by Singapore Airlines cabin crew and pilots.  Customers can take advantage of iPhone's airplane mode to safely use the iPhone through the integrated system.

iPod and iPhone integration will commence with Singapore Airlines' A345 non-stop flights from Newark - Singapore on May 15,  and on the carrier's Los Angeles - Singapore nonstops from August.

Consistently rated as the world's best international airline by the readers of both Conde Nast Traveler and Travel+Leisure magazines, Singapore Airlines operates one of the industry's youngest, most fuel-efficient aircraft fleets to a network of 66 destinations in 35 countries.