Choice has partnered with DMX as its exclusive qualified vendor of public space music, and messaging on-hold services for all Choice-brand hotels.

DMX, the leading provider of sensory branding services for businesses, will launch this relationship by providing the company's upscale, select service Cambria Suites brand with customized music and scent programming to excite, attract and retain both business and leisure guests. Choice Hotels International franchises more than 5,400 hotels, representing more than 445,000 rooms, in the United States and 38 countries and territories.

DMX's style-centric, marketing-savvy music designers will provide a unique, custom audio program for Cambria Suites hotels to meet the desires of today's travelers. This specialized programming will greet customers both on-premise and through on-hold messaging, with a full, high-quality sound that reflects the brand position and enhances the property's atmosphere.

Because Cambria Suites hotels were designed for the guest who prefers to take their lifestyle with them when they travel, DMX will also provide environmental scent services for the hotel to make travelers experiences more comfortable and memorable.

"The strong multimedia solutions offered by DMX in the areas of on-hold messaging, music and environmental scent will help enhance our brands," said David Goldberg, senior vice president, brand solutions, Choice Hotels International.

The Cambria Suites brand will be using DMX's ProFusion X music platform, which gives clients more programming options and management functions than other on-premise platforms.
The easy-to-use enhanced functionality enables flexible programming, seamless integration of on-site and on-hold messaging, and automated control of music styles. Music, messaging and playlists are updated via a network connection or disc.