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ITB: Diverse programme sets new trends and discusses the future of tourism
Thursday, 15th January 2026
Source : 4Hoteliers.com ~ LIVE at ITB Berlin

With a new motto and numerous innovations, the ITB Berlin Convention 2026, which takes place in a few weeks, looks ahead to a tourism industry that is facing a wide variety of tasks and challenges.

This year's three-day event will once again present a highly topical programme offering unusual perspectives, exciting case studies and lively discussion panels.

In the course of 200 sessions and 17 theme tracks, more than 400 renowned experts and speakers from business and academia will debate sustainable business models, technological innovations and industry-relevant megatrends on four stages. The programme is now available online at ITB Berlin Convention 2026 programme.

All sessions can be followed on site or via live stream via the ITB Navigator – ITB Berlin's central event platform with information on exhibitors, the convention and event programme, and hall plans. Afterwards, the content will also be available on the ITB Berlin YouTube channel.

The ITB Berlin Convention 2026 (3–5 March) will bring together visionary minds and solutions for sustainable, future-proof tourism under the motto ‘Leading Tourism into Balance’. © ITB Berlin

Read the full story at 4Hoteliers.com/itb

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