Huge tourism investment drive to shape G20 competitiveness through 2035, Las Vegas market outlook 2026, ITB Berlin and more...

Huge tourism investment drive to shape G20 competitiveness through 2035
Friday, 6th March 2026

The WTTC reveals that Trillion dollars in projected travel/tourism investment across major economies will play a decisive role in shaping competitiveness and economic growth through to 2035. Demand across the G20 and Spain is forecast to grow at 3.3% annually over the next decade.

Capital investment is projected to rise at an even stronger 4.6% annually – however, the report highlights an urgent need to align this investment with immediate demand to ensure long-term resilience >>

HVS Las Vegas Casino & Hotel market outlook 2026
6 Mar 2026 : While Las Vegas experienced moderation in several key performance metrics in 2025 relative to 2024, the market demonstrated continued resilience, supported by a strong calendar of major events, sports-related visitation, and a diversified entertainment offering >>

From Brussels to Washington and beyond: Advancing business travel through advocacy
6 Mar 2026 : In periods of rapid change, uncertainty and challenge, business travel doesn’t move forward by standing still >>

IDeaS gives hospitality providers a new industry-first lens on demand with 'Potential to Influence' in Spotlight
6 Mar 2026 : IDeaS announced major updates to its award-winning hospitality marketing optimization solution, Spotlight, building on early success to deliver more powerful, predictive marketing intelligence for hotels >>

HIGHLIGHT ARTICLE

Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations
Friday, 6th March 2026

Analysis finds 37% of travelers already use AI large language models embedded in online travel sites to plan and book trips. As travelers increasingly rely on AI-based digital assistants to plan and book trips, hotel discovery is moving from search and scroll to ask and book.

In this shift, hotels will compete for inclusion in a traveler’s short list of AI recommendations—requiring a stronger digital footprint, more integrated data, and AI-native commercial and operational capabilities >>

When Customer Experience Becomes Customer Transformation  
First and foremost, you must understand the concept of transformation. The Oxford dictionary defines transformation as a thorough or dramatic change in form or appearance. A house is remodeled. An old, beat-up car is restored to pristine condition. These are examples of transformation >>

In case you've missed it: Global eNewsletter of March 05, 2026
Centara and PTT Oil partner to develop budget hotels across Thailand, Travel Leaders Unite: Fund TSA, protect travelers, keep America moving and more >>