In a decisive and historic election, Shaika Al Nowais of the United Arab Emirates has been elected as the new Secretary-General of the United Nations Tourism Organization (UN Tourism), marking a new era of leadership and reform for the global tourism body.
Al Nowais secured a commanding 24 out of 35 votes during the 123rd Executive Council session held in Segovia, Spain, overcoming her rivals with a clear majority and strong backing from member states across multiple regions.
Her victory signals a significant shift in international confidence and a resounding call for transparency, innovation, and inclusive development in global tourism governance.
A Landmark Victory for the UAE and the Tourism World
This is the first time a candidate from the Gulf region has been elected to lead UN Tourism, making Al Nowais’s win not just a personal achievement but a geopolitical milestone. It demonstrates the UAE’s growing influence in international organizations and underscores its commitment to sustainable tourism, digital transformation, and cross-cultural exchange.
As the world watches closely, Shaika Al Nowais steps into her role with both hope and high expectations — promising a new chapter in the future of global tourism.
Observers hailed the result as a clear departure from the turbulence of recent years. Al Nowais’s candidacy gained momentum amid widespread calls for institutional reform following allegations of manipulation, a lack of transparency, and political interference under outgoing Secretary-General Zurab Pololikashvili.
A Mandate for Reform and Renewal
With her background in tourism policy, international diplomacy, and sustainable development, Shaika Al Nowais is expected to prioritize:
- Institutional transparency and good governance
- A renewed focus on regional equity and collaboration
- Promotion of sustainable and resilient tourism models
- Engagement with the private sector and digital innovators
Speaking after her election, Al Nowais expressed gratitude to the Executive Council and pledged to serve all member states equally. “This is a moment of unity and forward-looking ambition. Together, we will restore credibility, foster innovation, and build a tourism sector that empowers communities and protects our shared heritage,” she said.
The End of a Controversial Chapter
The election also marks the formal conclusion of Zurab Pololikashvili’s divisive eight-year tenure. Despite being ineligible for re-election under the current statutes, recent reports suggested Pololikashvili was attempting to reset the election process to run again, possibly under a new nationality. His alleged maneuvering was widely condemned by senior diplomats and private sector leaders alike.
“The outcome of this election is not just a choice of leadership; it is a stand for integrity and legitimacy in global tourism,” said one European diplomat in Madrid.
Looking Ahead
The global tourism sector is emerging from a period of uncertainty and seeks stable, credible leadership to navigate challenges ranging from climate change and digital disruption to geopolitical tensions and post-pandemic recovery. With the election of Shaika Al Nowais, the international community is signaling a desire for fresh thinking, balanced representation, and ethical stewardship.
Her first 100 days in office are expected to include high-level consultations, structural audits, and the launch of a global roadmap focused on inclusivity and long-term resilience.
As the world watches closely, Shaika Al Nowais steps into her role with both hope and high expectations — promising a new chapter in the future of global tourism.
