Rome’s hotel industry recorded its highest daily performance levels of 2025 due to the funeral of Pope Francis.

The market peaked on 25 April, the night prior to the funeral, in occupancy (88.8%), average daily rate (EUR351.13) and revenue per available room (EUR311.90). Those levels were Rome’s highest for any day this year, while the ADR was the eighth highest for any day on record.

Room rates and RevPAR on 26 April (the day of the funeral) were the second highest for the year, at EUR336.45 and EUR285.25, respectively, while occupancy was the fourth highest at 84.8%.

Each of Rome’s submarkets saw double-digit ADR increases on 26 April, with Rome Centre posting the largest year-over-year lift (+42.1% to EUR786.89).

“We have seen the continued power of events across Europe; however, most events, be it sporting tournaments or concerts, are announced months in advance, allowing guests and hoteliers alike to plan and understand their budgets accordingly,” said Alexander Robinson, regional director at STR.

“Pope Francis’ funeral was announced just five days in advance – a short-term booking window for such a level of compression for the market, which makes this performance even more unique.”

Looking ahead, Rome’s hotel occupancy on the books is as high as 84.2% on 7 May, the start of the conclave, and is the highest level of the next 90 days.

For more information about the company and its products and services, please visit www.costargroup.com