ITB Berlin is publishing the latest World Travel Monitor® findings of IPK International on global outbound travel trends in 2024, International tourism recorded strong growth in 2024, reaching 2019 levels again.

Year-on-year, outbound travel rose by 13 per cent, indicating the industry has fully recovered. The rise in business trips and high growth rates in Asia are a particularly welcome development. Rising travel costs are not affecting people’s desire to travel, so that demand for outbound trips remains high in 2025.

Dynamic growth in outbound travel

Outbound travel has witnessed a remarkable recovery, with travellers from Asia in particular contributing significantly to this upturn. Following a prolonged period of weak business due to the pandemic, Asian travellers are increasingly choosing international destinations again.

Although levels are still 15 per cent below their former peak, the positive increase of 33 per cent indicates a sustained return to previous levels on the global travel market.

Growth is also continuing in other regions of the world: European and Latin American outbound travel rose by nine per cent. Compared with travel in 2023, North American outbound travel increased by a further seven per cent. Compared with 2019, European outbound and North American travel has already exceeded pre-pandemic levels.

Spain tops the rankings – holidays are still the main reason for international trips

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