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voco hotels makes Atlanta debut with conversion of The Darwin Hotel
Friday, 22nd November 2024
Source : IHG® Hotels & Resorts

Premium property blends upscale amenities with five decade-plus legacy in coveted Old Fourth Ward location.

voco hotels, a premium brand in 'IHG Hotels & Resorts' global portfolio, proudly makes its Atlanta debut with the opening of voco The Darwin Hotel. The newly converted 111-room property brings the voco hotels brand’s signature upscale, charming and authentic experience to the city’s Old Fourth Ward district and offers convenient access to the city’s vibrant arts scene, culinary hotspots and tech hubs.

The conversion and opening of voco The Darwin Hotel align the thoughtful and distinct quality of voco hotels with a property that offers more than five decades of history. Known for combining the familiarity and comforts of a global hotel brand with the charm and informality of an individual property, voco hotels invite guests into a warm and welcoming approach to hospitality that fosters meaningful connection.

Beyond integrating contemporary style and nods to the vibrant tradition and culture of the Old Fourth Ward throughout the property, voco The Darwin Hotel will highlight the brand’s commitment to sustainability through plant-based amenities, indulgent bedding with filling made from 100 percent recycled materials and complimentary filtered water in reusable bottles.

voco The Darwin Hotel further promotes connection among guests and to the surrounding area through unstuffy spaces and customized amenities that invite visitors to feel at home from the moment they arrive. The four-story building includes a central courtyard, onsite dog park and outdoor cocktail bar featuring a curated selection of craft drinks, local beers and snacks. Guests also can stay refreshed and fuel up throughout the day among an onsite restaurant serving breakfast, dinner and grab-and-go lunch options and a beverage bar that offers the brand’s signature barista-served coffee and pastries from Atlanta staple Alon’s Bakery. For additional regional flavor, the hotel will feature a rotating pop-up local chef program and provide two electric bicycles that guests can rent to travel to nearby attractions such as Ponce City Market, the Beltline and the Georgia Aquarium.

Carol Hoeller, Vice President of Global Brand Management for voco hotels, said, “As the first voco hotel in Atlanta, and in the backyard of our Americas regional headquarters, voco The Darwin Hotel marks an exciting milestone for our rapidly growing brand. The property reflects the brand’s conversion-friendly design, which enables a seamless transition and amplification of the upscale amenities and overall fun personality that our guests have come to know and love. We invite visitors and our Atlanta neighbors to ‘come on in’ and experience voco hotels firsthand.”

voco The Darwin Hotel also marks the first IHG-branded and Atlanta area property for owner Global SCR. Atlanta-based management company HVMG will oversee the hotel’s operations, building on its own portfolio of three IHG-branded properties and more than 100 nationwide.

Shyam Patel, COO of Global SCR and Managing Member of voco The Darwin Hotel, said, “We’re thrilled to introduce voco hotels to Atlanta with our first IHG-branded property. The hotel’s regionally inspired, welcoming vibe embodies the spirit of Atlanta’s lively culture, making it a natural fit for the Old Fourth Ward. We’re also excited to work with IHG, who shares our commitment to our local roots.”

Launched in 2018 as a flexible, premium brand, voco hotels in on pace to exceed its goal of having more than 200 open global hotels by 2028. The opening of voco The Darwin Hotel follows voco The Tuxon’s September debut in Tucson, Ariz., and precedes planned late 2024 openings in Mexico City, Cincinnati and Laguna Hills, Calif.

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