Air links and visa issues are identified as key factors contributing to China’s outbound travel rebound in 2024, according to research.

With an increasing number of Asian countries lifting visa requirements for Chinese travelers, this shift may potentially impact casinos in the region that heavily depend on Chinese punters.

According to the “Outlook on the Outbound Tourism Demand Trend of Chinese Nationals in 2024”, conducted by the Tongcheng Research Institute, some 63.9 percent of respondents clearly stated they have plans for outbound travel, with over 40 percent planning to complete more than two outbound trips in 2024.

Meanwhile, about 13.5 percent of respondents wish to have outbound travel during the upcoming Chinese New Year, with 21.6 percent eyeing the summer vacation and 13.7 percent considering China’s National Day Golden Week in October.

However, 46.8 percent of respondents confess that they are avoiding public holiday periods for outbound travel.

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