88 practical ways to prepare for the new wave of Chinese visitors - Coming soon.

This insight-packed new handbook is written specifically for tourism stakeholders, destination authorities, government officials and businesses in related sectors who need to understand the changing desires, expectations and behavioural influences of the new wave of Chinese visitors.

It provides practical advice on preparing for the new wave of Chinese tourists.

Are You Prepared for the new Era of Chinese Outbound Travel?

Throughout the 2010s, China was the world’s most influential tourism source market. Chinese airlines flew to all corners of the planet. Global carriers launched flights from cities across this vast nation.

By the end of 2019, Chinese tourists had transformed the way the global travel industry operates, finances and markets itself.

The pandemic abruptly halted travel and tourism activity from China in January 2020. This triggered a three-year disruption to travel and tourism worldwide.

Now, as global tourism recovers, governments, tourism authorities and travel industry businesses on every continent are rethinking how to inspire and engage Chinese tourists. However, the needs, expectations and behavioural influences of the new wave of Chinese visitors have changed. Innovative thinking is needed across the travel industry.

The China Outbound Tourism Handbook 2023 helps readers to place in context the rapid expansion of Chinese domestic and outbound travel over the last decade. It explores the dramatic changes within China over the past three years – and guides readers to view Chinese tourism through a dynamic new lens for an unfolding era of travel.

The Handbook dives into the emerging travel and consumer trends in China during the pandemic. It discusses the diverse impacts of China’s Dynamic Covid-Zero policy on travellers and travel businesses. The authors provide practical advice and tips for travel industry players to enhance travel experiences for Chinese tourists.

88 Essential Topics

The China Outbound Tourism Handbook 2023 is organised in an innovative way. The Handbook alphabetically lists 88 key topics which will influence the new wave of Chinese outbound tourism.

Each of the 88 segments features three bullet point ‘takeaways’ offering directly applicable actions to help travel businesses tailor their products and services to meet the new needs and aspirations of Chinese travellers.

2 Leading China Tourism Authorities

The China Outbound Tourism Handbook 2023 is written by Prof. Dr. Wolfgang Georg Arlt and Gary Bowerman. These two leading authorities count decades of experience in the field. They regularly interact with travel industry leaders in China, Asia and worldwide.

Both are regular speakers at international conferences, and are frequently interviewed by leading media organisations on all continents. They write and publish widely on Chinese and Asian travel developments, and research the developing consumer and travel trends across China and worldwide Artwork and editorial support are provided by Mrs. Zheng Rong.

Prof. Dr. Wolfgang Georg Arlt FRGS FRAS has for 45 year been working with the Chinese travel market, including 20 years as tenured professor for International Tourism Management and as CEO of COTRI China Outbound Tourism Research Institute, based in Hamburg/Germany. Providing trainings and consulting for companies and organisations around the world, he has recently added the Meaningful Tourism paradigm to the toolbox for a successful and sustainable development of tourism offers for the Chinese and other source markets.

Previously author of China’s Outbound Tourism (2004, 2011, Routledge)

Gary Bowerman is Director of Check-in Asia and Founder of Asia Travel Re:Set. I am Director of Check-in Asia, an Asia-focused travel consulting & consumer research firm. He is an Asia Travel Analyst for Phocuswright and an Asia Consumer Trends Analyst for Mintel. He also co-hosts The South East Asia Travel Show. Based in Kuala Lumpur, he works across China, South East Asia and globally with NTOs, destinations, hotels, OTAs, management consultancies, insurers, banks, consumer brands and market research firms. He lived in Shanghai from 2004-2010.

Previously author of The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (2014, Routledge) and China Travel Market Report 2021-25 (2022, Phocuswright)

Quotes

Wolfgang Georg Arlt says: “Many millions of Chinese are eagerly waiting for the moment when they can cross the border again, for business, education, health, family reunions and leisure. However, the Chinese society including the behaviour and demands of travellers has changed dramatically in the past three years. Many new opportunities arise for providers offering customised services for specific market segments, new challenges appear for those who aim to restart previously successful engagements with the Chinese outbound tourism market.”

Gary Bowerman says: “The global recovery of travel and tourism from the pandemic continues to be impacted by the absence of the world’s largest outbound market, China. The return of Chinese leisure and business travellers, plus Chinese airlines, tour operators and hotel investors, is coveted by destinations on every continent. Many things have changed during Covid-19, and the return of Chinese travellers to airports around the world will herald a new period of transition. Being ‘China-ready’ before the pandemic is not a realistic platform for welcoming back Chinese tourists. Tourism stakeholders must upgrade their market knowledge, their products and their services for the next wave of Chinese tourists.”

Editor Notes:
China Outbound Tourism Handbook 2023: 88 Practical Ways to Prepare for the New Wave of Chinese Visitors will be published in January 2022.
Price: EUR25.00
ISBN: 978-3-944757-21-6
The Handbook is now available for pre-order at https://payhip.com/b/QuVRO