ITB 2024 Special Reporting
International cities remain the backbone of global travel & tourism
Friday, 2nd December 2022
Source : World Travel & Tourism Council (WTTC)

Latest WTTC report shows global cities' sector recovery is well underway.

The World Travel & Tourism Council (WTTC) launched its Cities Economic Impact Report (EIR) at the 22nd Global Summit in Riyadh today. Sponsored by Visa, the report shows cities remain the powerhouses of global tourism and will drive the recovery of the sector and economies around the world.

The Cities EIR analyzes 82 international city destinations and shows that prior to the pandemic, major cities were popular travel destinations, accounting for almost half of all international visits, both as standalone destinations and as gateways to other tourism hotspots within countries.

COVID-19 had a devastating impact on Travel & Tourism and in particular major cities around the world as countries closed their borders in response to the pandemic.

Throughout the pandemic, and as borders began to reopen, leisure travelers swapped major metropolises for less-populated destinations such as coastal and rural hotspots, leaving economies of international cities to battle through an incredibly tough three years.

Thousands of hotels, restaurants, and attractions in cities around the world were forced to close, with hard-working people losing their jobs as businesses struggled to stay open during these challenging times.

The Cities EIR shows how both leisure and business travelers are flocking back to cities, as their draw as iconic destinations are once again becoming the beating hearts of international tourism destinations, and business centers for overseas visitors.

According to the report, ten of the 82 cities analyzed are projected to exceed pre-pandemic levels in terms of direct Travel & Tourism GDP contribution to the city economies this year.

Qatar's capital Doha is forecast to see the largest increase from 2019 to 2022, in terms of international traveler spending as well as in direct Travel & Tourism's contribution to the city's GDP, with an expected increase of 21%.

In Europe, Warsaw is expected to witness a significant 14% increase in 2022 versus 2019 in Travel & Tourism's contribution to the city's GDP.

In the U.S., Orlando is projected to see a 10% increase in direct Travel & Tourism contribution to the city's GDP over that same period.

Over the next decade, Travel & Tourism is on track to become a key driver of economic growth once again, with faster GDP growth than other sectors, generating 126 million new jobs around the world.

By 2032, the Travel & Tourism sector will directly generate up to 8% of all jobs in the 82 cities analyzed in the Cities Report, up from 6.6% in 2019 and a low of 5.1% in 2020.

Julia Simpson, WTTC President & CEO, said: "Our report clearly shows that for millions of tourists around the world, major cities remain iconic global destinations. There's still a strong appetite to experience the history, culture, and energy that cities offer travelers.

"Before the pandemic, cities were powerhouses for international tourists, serving as standalone destinations and as gateways to other tourist destinations within countries. This year cities are recovering around the world, and we forecast that cities will continue to grow and thrive over the next decade.

Jeni Mundy, Head of Global Merchant Sales and Acquiring, Visa, said: "Even after the colossal challenges the pandemic brought to the travel industry, the economic benefit of tourism to cities remains strong. Consumers' willingness to adopt digital-first travel experiences will help pave the way for even more innovations in the future.

"At Visa, we remain focused on how payments technology can make a traveler's journey more seamless - something anyone who's had a travel hiccup can appreciate.

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