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Hyatt to provide satellite radio.
Thursday, 30th June 2005
Source : Hyatt Hotels Corporation
A multi-year agreement to provide XM Satellite Radio service free-of-charge, in guestrooms at Hyatt hotels nationwide was announced by Hyatt Hotels Corporation and XM Satellite Radio, the nation's leading satellite radio company. Starting this fall, XM and Hyatt will work to deploy service to more than 50,000 Hyatt guest rooms in the continental U.S.

Hyatt is the first hotel chain to offer complimentary satellite radio at properties across the continental U.S. Hyatt guests will be able to listen to XM's 150-plus digital radio channels of commercial-free music and premier sports, news, talk, and entertainment on custom-designed XM tabletop radios located in each guestroom. An XM channel guide and promotional information will be available with the radios.

Together, the two companies will leverage the strength of their brand names to build awareness for each company's respective award-winning product offerings. Included in the cross-promotional activities will be special XM hardware offers for Hyatt's Gold Passport members, the company's frequent guest program.

"Hyatt is excited to be at the forefront of in-room entertainment technology," said Matt Adams, vice president of operations for Hyatt Hotels Corporation. "Being the first hotel company to offer the XM service chain-wide gives us a differentiating advantage over our upscale competitors. Our customers will have cutting-edge in-room radio technology and more than a hundred music and entertainment channels at their finger tips"

"History has shown us that when people try XM, they want to subscribe to XM," said Patricia Kesling, senior vice president of marketing and operations, XM Satellite Radio. "This long-term agreement will expose millions of Hyatt hotel guests to XM's outstanding programming. Hyatt is one of the most respected hotel brands in the world and an ideal partner for our company.

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