The hotel booking wars in Asia Pacific is heating up with the entry of 'fair-minded' hotel booking platform Bidroom, which aims to boost the profitability of the region’s hotel sector with its 'radically different business model based on zero commissions'.

Launched in 2014 in the Netherlands, the Dutch startup currently offers 125,000 hotel properties in 128 countries.

For the past five years the company has focused on building its hotel stock in Europe and North America. Now it is time for hoteliers in Asia Pacific to benefit from Bidroom’s unique approach, said COO and co-founder Michael Ros.

The company said its “primary mission is to serve as a fair alternative to the online booking market, which is currently defined by excessive online travel agents (OTAs) commissions that hurt hotel bottom lines.”

Bidroom works as an annual membership model that requires users to sign up before the website will display any hotel rates. Hotels (free for them to list) only pay a contribution “after proven success,” said Ros.

“This substantial saving is shared with the online frequent traveller who will subsequently be paying a guaranteed lowest-available price,” he added.

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