4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Room with a brew: BrewDog announces world’s first 'beer hotel'
Thursday, 22nd February 2018
Source : BrewDog

Room with a brew: BrewDog announces world’s first 'beer hotel'The DogHouse, as the hotel will be called, is scheduled to welcome guests in the first half of 2019 and the 22-room DogHouse will feature beer taps in the rooms, a built-in shower beer fridge, and rooms will overlook the brewery itself.

  • The 26-room DogHouse will feature beer taps in the rooms, a built-in shower beer fridge, and rooms will overlook the brewery itself.
  • BrewDog introduced the DogHouse concept last year with the announcement of a hotel in Columbus Ohio at the site of its American brewery, and a recent property acquisition in Ellon has led to this further announcement of a hotel in the brewery’s homeland, Scotland.
  • In addition to the construction of the hotel, BrewDog is expanding its brewery to include a 300 hl brewhouse and a canning & packaging hall.
  • The brewery expansion comes soon after the opening of BrewDog’s sour beer brewing facility: The Overworks, which opened last month.
  • The new brewhouse is also expected to be completed by the end of the year.
  • Guests will be able to watch brewers at work from rooms overlooking the new facility, providing the ultimate immersive beer experience.
  • The hotel and brewery will be built on a 3.25 acre site adjacent to BrewDog’s current 1 million hl brewery.
  • The site has been purchased from screw jack manufacturer Power Jacks, who will move to a new purpose- built facility later this year.
  • The funding for the hotel and brewery expansion has come from BrewDog’s record-breaking Equity for Punks crowdfunding initiative, which has seen the Scottish brewery raise over £53 million since 2009 from more than 73,000 passionate craft beer fans.
  • Priority booking for The DogHouse will be given to “Equity Punk” investors.
  • In October last year, the brewery launched its fifth round of Equity for Punks, looking to raise at least £10 million, with a stretch goal of up to £50 million, in order to further its global expansion.
  • This includes planned construction of new breweries in Australia and China, the opening of 15 new craft beer venues in the UK, increasing production capacity in its UK brewery, and the creation of a dedicated craft beer TV network.
  • Equity for Punks V has so far raised over £12.5 million from more than 27,000 investors across Europe, and hit its initial £10million target ahead of its initial deadline in January.
  • Given the demand, the raise was extended and is due to close on October 15, 2018.

BrewDog cofounder James Watt said:

“The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.

This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”

 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy