The ITB Berlin Convention is in touch with the latest industry trends too, international experts will be explaining the real needs of the high-end travel market.

On 7 March at the ITB Future Day, two sessions will take a look at luxury travel. In her keynote speech Jane Jie Sun, CEO of Ctrip.com International Ltd., will talk about ’The gateway to global peace and prosperity’. The new mission of tour operators is to make travelling easy and trouble-free and turn tourists into ambassadors of their cultural identity, says Jane Jie Sun.

On the same day Dirk Ahlborn, CEO of Hyperloop Transportation Technologies, Inc. (HTT), and founder and CEO of Jump Starter Inc, will talk about the transport systems of the future such as flying taxis, hyperloops and supersonic airliners. Travelzoo will present the findings of a survey conducted exclusively for ITB on consumer opinion regarding revolutionary luxury transport of the future.

What lies behind the trend known as hidden luxury? The ITB Marketing & Distribution Day on Thursday, 8 March will attempt to give an answer. Insiders including Al Merschen of Principal Myriad Marketing/MMGY Global, and Alex Newinger, a butler with Industrial Dynasties, will reveal the secret of the hidden luxury phenomenon. They will analyse how ‘new luxury’ awareness is shifting towards ‘hidden luxury’ awareness, a parallel universe where there are no paparazzi, people are incognito, and they live a life of genuine luxury.

Read the full story at the 4Hoteliers.com ITB News Site here.