The latest European Hotel Investment Survey reveals a trend of strong investment appetite continuing into 2018, the survey, which focuses on the UK and wider European market, includes views from owners, lenders, developers and investors.

Major industry trends

Looking to wider industry trends, almost a third (32%) of hotel investors expect millennials to drive business for the hotel and leisure sector over the next five years.

Almost two-thirds say the biggest potential for technology and data lies in an improved booking experience and improved personalised customer communication.

We hope you have found the findings stimulating and a valuable tool in helping to shape your thinking into 2018.

Review our 2017 survey infographic