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Here's why TripAdvisor is struggling.
Monday, 8th May 2017
Source : Martin Kelly

TripAdvisor is in trouble and here the reason why â€" its site visitors go there to research, not book, which means 'conversion on TRIP's hotel path pales in comparison to other leading travel brands,' research from Phocuswright reveals.

It's a crisis for the company, which shifted to the Instant Booking strategy in 2015.

But the move has never really worked with consumers unsure about what the brand represents.

Read the full story here.

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