4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
The future of tradeshows: Evolving trends, preferences, and priorities.
Tuesday, 8th July 2014
Source : HyunJeong 'Spring' Han Ph.D. and Rohit Verma Ph.D.
Far from supplanting trade shows, technology has augmented the shows' interactive, informational aspect by increasing potential contacts and scheduling efficiency for participants;

However, the tradeshow itself remains an essential vehicle for selling products and services, explaining and demonstrating the product, and creating lists of qualified buyers.

Whereas the tradeshow exhibitors are focused on sales and prospects, this study finds a complementary set of goals by attendees, who are more interested in the show's educational aspects (including learning about useful products).

Successful execution of a tradeshow requires careful planning and coordination between different stakeholders (i.e., attendees, exhibitors, meeting planners, destination executives).

In addition to integrating social media and mobile technology, tradeshows also are focusing on environmental sustainability and providing information for participants' corporate-social responsibility interests.

Based on focus groups, interviews, and a survey of over 2,500 tradeshow participants, the top reason for exhibitors to attend a show involves their sales goals, while the top purpose for attendees is education.

Ironically, although a substantial number of tradeshow participants appreciate the available technology, another substantial group either doesn't notice the technology or avoids using it.

Read the full story HERE.
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2023 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy