The theme underscores the potential of tourism to promote opportunities for communities around the world, as well as the role that community engagement has in advancing sustainable tourism development.

The official celebrations will be hosted by Mexico in the city of Guadalajara (27 September 2014) and 'Tourism and Community Development' is the theme of this year's World Tourism Day (WTD).

This year's WTD theme is ideally timed to contribute to the debate on tourism's contribution to the Sustainable Development Goals (SDGs), the UN development blueprint after 2015, which places a high priority on local participation.
 
"Each time we travel, use local transport at a destination or buy products from a local market, we are contributing to a long value chain that creates jobs, provides livelihoods, empowers local communities, and ultimately brings in new opportunities for a better future", says UNWTO Secretary-General, Taleb Rifai, in his official WTD message.

"Tourism can only prosper if it engages the local population by contributing to social values such as participation, education and enhanced local governance. At the same time, there can be no real tourism development if such development damages in any way the values and the culture of host communities or if the socio-economic benefits generated by the tourism sector do not trickle down to the community level", he added.
 
The official celebrations to be held in Guadalajara, Mexico, include a high-level Think Tank bringing together Ministers, development experts and key tourism representatives to address the relevance of a community based tourism approach as conducive to sustainable development. The Think Tank will be moderated by news anchor Gabriela Frías of CNN International, the WTD 2014 global media partner.