Exclusive ITB Feature: The Hotel sector in Germany face new challenges: a growing online and mobile market sector and the competition from low costs budget offers from providers.

These changes can be summarized in one word: digitalization. Beside the new trends, there have been a series local authority decisions that have led to taxes being imposed on tourists.

Economic advisor for the German Hotel Association, Tobias Warnecke, speaks to 4Hoteliers.com exclusively about what's happening now and next for Germany's hotel industry.

What are the recent trends for the hotel industry in Germany?

We see that there are some global trends in the hotel industry in Germany and all over Europe. We have some big moves in the online marketing sector. Mobile is a big issue and another big new market sector.

Other things with digitalization and digital movements in the industry are quite important for the hotel sector. We also see that a trend for budget or low cost accommodation is a growing sector in Germany.

Read the full story HERE, only at 4Hoteliers.com