There is a direct correlation between engagement and purchase, when looking to increase conversions, travel brands must look at the journey to the sale, in terms of how engaged the consumer is with your product.
So what is the key to this engagement?
Ans. Content.Taken from 2013's Travel Distribution Summit Asia, hear this keynote presentation from Hari Krishnan, Managing Director of LinkedIn, to discover:
- How to deliver insight & content the consumers wants
- A Case Study on how Cathay Pacific leveraged content to increase conversions
- Why Richard Branson is the most influential thought-leader on LinkedIn
- How to influence a highly affluent and well educated audience
If you find this presentation useful, and plan on attending 2014's Travel Distribution Summit Asia (27-28 May, Singapore) make sure you register before Friday 28th February to reserve your Super Early Bird pass and save $400!
Hari Krishnan, Managing Director, APAC & Japan, LinkedIn: (Click the image to view the video)
View the PDF fileDon't forget to register your place before next Friday 28th February at APAC's most senior level Travel Distribution Summit Asia (27-28 May, Singapore). 
