Velocity Frequent Flyer, the program of Virgin Australia announced a major expansion to its hotel portfolio, launching a new partnership with Starwood Preferred Guest®, the leading loyalty program of Starwood Hotels and Resorts.
From today, members will be able to transfer Starpoints into Velocity Frequent Flyer Points when staying at any of the 1,200 hotels located in nearly 100 countries under the Starwood brand including St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft and Element.
Velocity Frequent Flyer Chief Executive Officer, Neil Thompson said: "We are proud to become the only Australian loyalty program to partner with Starwood Hotels and Resorts.
"Starwood's iconic range of hotels is well positioned for the international traveller, offering 1200 properties in nearly 100 countries. The new partnership complements our expansive global network with Air New Zealand, Delta Air Lines, Etihad Airways and Singapore Airlines.
"From today, members can seamlessly transfer Starpoints from their Starwood Preferred Guest account into their Velocity account to put towards future rewards such as flights.
"We will continue to look for like-minded brands and industry-leading partners to offer a rich and rewarding loyalty program", Mr Thompson said.
Starwood Hotels and Resorts joins Velocity Frequent Flyer's expansive portfolio, which includes over 340 brands and partners, the widest range of any loyalty program in Australia.