WITX to spark new thinking on loyalty, corporate travel and customer behaviour.
Hyatt has introduced Hyatt Has It – a service that will offer all guests essentials such as a phone charger, curling iron, steamer, yoga mat, makeup remover wipes, and razor to keep, borrow or buy.
While it is aimed at all guests, a particular focus is women business travellers who "are often much more reluctant than men to seek assistance" when they forget things – this, according to an 18-month effort by the group to create solutions to the issues that women face on the road.
According to the chain's research, women want:- Assurances that their guest rooms have been cleaned and an ongoing dialogue with the hotel to provide feedback. Guests will now find communications cards that allow housekeepers to provide personal confirmation of a thoroughly cleaned room and open the door to two-way communication, encouraging guests to share additional needs during their stay.
- An easy way to obtain items forgotten at home without breaking stride. Hence the Hyatt Has It service.
- To maintain their health and well-being on the road – new menu offerings that include fresh juices and smoothies, balanced portions and "create your own" options. Hyatt hotels will now offer all guests bath amenities from KenetMD Skin Care, Le Labo, June Jacobs, and Aromapothecary across its portfolio of brands.
On March 6, women business leaders from the Middle East gathered at the JW Marriott Marquis Dubai to discuss "Women as Dynamic Forces of Change" as part of the US group's longterm partnership with Vital Voices, a global non-profit that trains and mentors women to enhance their leadership and economic opportunity.
Hyatt and Marriott are not the only two hotel brands making a statement in the women's market. Accor late last year launched its international women's network called Women at Accor Generation (WAAG). Accor has set a target for women to represent about 50% of its hotel managersworldwide, with an intermediary target of 35% by 2015.
Wyndham's Women on Their Way, the hospitality industry's longest-running branded programme for female travelers, launched in 1995, has a dedicated website that offers an online resource for business and leisure travelers.
A survey by Women On Their Way also showed the heavy use of social media by travellers.
- Almost half (46 percent) of women use social media during their trip and half access it through their smartphones.
- Of those respondents who use social media during their trip, the majority (81 percent) are on a leisure vacation. Three in every four women are on family visits and a quarter are on girlfriend getaways.
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