Jumeirah Restaurants has signed two franchise agreements that will see Urbano, its Italian restaurant concept that is at Souk Al Bahar in Dubai, open soon in Kuwait, Bahrain, Oman and Turkey.
Jumeirah Restaurants signed a licensing agreement with a key Food & Beverage market leader in Bahrain to open Urbano restaurants in Kuwait, Oman and Bahrain. The first Urbano in Bahrain will open in Seef District in late 2012.
Meanwhile, in Turkey, Jumeirah Restaurants signed with BCF Group to open the Urbano restaurant in Aqua Florya Mall, located in an affluent neighbourhood of greater Istanbul. The restaurant is scheduled to open in October 2012.
Urbano serves authentic Italian cuisine using the freshest seasonal ingredients and with traditional cooking techniques that enhance the natural flavour of food.
The first outlet of Urbano opened in Souk Al Bahar (Dubai) in 2008, combining three elements – caffč, trattoria and pizzeria – to deliver authentic, tasty and simple Italian cuisine in a modern environment.
Urbano is the second restaurant concept developed by Jumeirah Restaurants to gain international awareness. Starting out as a UAE home-grown brand in 2002, the noodle house is currently operational in 13 countries and is set to enter Russia, Lebanon, Great Britain, Morocco and Bahrain in the coming months.
The brand was awarded Superbrand status in 2012 in the UAE.
