Blanca Menchaca was born in Mexico, studied in Australia and now lives in Singapore; she flies around the world on a regular basis, thinks nothing of heading to Norway for a long weekend, and believes a flight of 30 hours is 'not really that long'.

To refer to Menchaca as a global citizen is therefore very fitting.

Add to this her role at one of the Asia Pacific's fastest growing travel search companies, Wego.com, and the love of all things travel clearly runs hard and fast through her veins.

Menchaca holds the position of Director of Performance Marketing and Social Media for Wego and has been referred to as part of a new generation of women pushing online travel forward, in what's become an extremely digital industry.

"So far some of the highlights for me have been seeing our fan base grow from 300 to almost 300,000 in one year," she said of her time with Wego.

"I've watched our brand receive international recognition outside of our headquartered base in Singapore, and the growth and consolidation of our marketing team from just a couple of people to now a strong and highly skilled team in Singapore, Indonesia and India."

Digital marketing and the online era has bought about an entirely new generation of travel professionals and Menchaca represents the new world order in one package.

"Digital marketing in the online travel realm is moving rapidly into real time bidding advertising which is great for performance driven campaigns," she noted. "There is still big potential for mobile advertising, especially in emerging markets like Indonesia and India. There are just so many more cool things you can do with rich media advertising formats; it's a very exciting time."

Full story:

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