Managed travel makeover: IT consumerization redefines corp travel.
Monday, 21st May 2012
Source : PhoCusWright
A new report from PhoCusWright reveals that the wall once separating corporate travel from leisure travel and employees' personal lives is eroding, creating a 'smart,' digitized and socially influenced managed travel space.

According to PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends, managed travel programs, applications and tools increasingly leverage elements that travelers are already familiar with in their personal lives. For instance, not only have companies begun to purchase iPads and other tablets specifically for their employees' business use, but they are also integrating employee-purchased tablets into the corporate network.

PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends presents a comprehensive view of the state of the managed travel sector in the U.S., along with the key metrics and dynamics that will shape the arena through 2013. In addition to providing complete market sizing, the report identifies a range of trends that are transforming the corporate travel space, most notably the sweeping IT consumerization that has begun to influence how business travel is conducted.

"The consumerization of IT within organizations has definitely begun to impact the managed travel arena," says Susan Steinbrink, senior research and corporate market analyst at PhoCusWright. "A combination of factors – including increasingly tech-savvy travelers, new consumer-like applications and a shift to a bring-your-own-device culture – are starting to make corporate travel look and feel a lot like leisure travel."

4Hoteliers Image LibraryIT consumerization is one of several key topics addressed in PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends. The report includes:

  • Key U.S. corporate travel technology trends, including: IT consumerization; traveler engagement; extended personalization; brand drafting; impact of smartphones, location-based services and tablets; digital cash and more
  • Corporate travel market sizing (with projections through 2013), including proportion of total U.S. travel market and comparison to leisure/unmanaged business travel
  • Online penetration and the use of online booking tools in the corporate travel marketplace
  • Intermediary versus supplier-direct bookings, with projections through 2013
    Corporate travel spend across key expense categories – air, hotel, car rental and rail – along with key priorities through 2012
  • Most common elements prescribed by corporate travel policy, and the impact of technology on policy components
PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends – a Global Edition publication – is an indispensable resource for understanding the dynamic corporate travel landscape and the key factors that continue to influence its development.


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