C-Suite Talk: How Will Tours & Activities Support the Return of Travel?
Thursday, 28th October 2021
Source : ITB Asia - Virtual

Tours & Activities are a major driver of customer loyalty and profit in the travel industry.

October 28 @ 9:20 AM - 9:40 AM UTC+8
David Schelp, CEO of TUI Musement, Member of the TUI Group Executive Committee

Before COVID-19, the Tours & Activities market was set to reach a value of over US$200 billion during 2020, and it is still yet to reach its full potential. There is a key role for Tours & Activities as part of tourism’s recovery and this will be a substantial market as people start travelling again.

Join us in this session as we hear about the increasingly important role of Tours & Activities in the new travel landscape, and how travel businesses and operators can leverage Tours & Activities to support recovery, build a customer base and drive future growth.

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