Steigenberger heads for China.
Thursday, 7th March 2013
Source : Roland Wildberg ~ Exclusive from ITB Berlin 2013
Steigenberger Hotels and Resorts has announced its debut in China later this year: In co-operation with Chinese Beijing Yun Bang Investment Trade Co LTD in the form of a joint venture named The German Hotelgroup (Beijing) Co Ltd., this summer the "Maximilian" managed by Steigenberger shall open in China's capital Bejing.

The property will have 300 rooms, a Chinese restaurant and, as a contribution to Steigenberger's homeland, a typical Berlin café. A beer pub will give an impression of German life style.The 1300 square-foot conference area with 12 separate meeting rooms is available for meetings and events.

A spacious Spa area with various saunas, steam baths and applications offers plenty of space for relaxation.The five star hotel is located at the Audi World North of Bejing's centre.

In winter 2015 there is scheduled another property at the coast side in former Olympic sailing port Qingdao. At least the name is already public: "Shaohai".

There are plans for another ten Steigenberger hotels in China, the company did announce. "We are convinced that quality made in Germany is going to be a success story on the Chinese market as well", Steigenberger CEO Puneet Chhatwal said.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Roland Wildberg is Travel Writer and Correspondent based in Berlin, Germany. He started as an Editor for the National daily 'Die Welt' (tourism section), later on switched to a freelanced career and nowadays mainly publishes on the Web. Observing the hospitality industry always has fascinated him as it looks like the perfect combination of sleeping and writing – work-live-balance as its best.

Roland also heads the annual
4Hoteliers ITB Berlin news micro-site journalist and video/photo teams for the 5th consecutive year.

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