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 Recent News   (Click headline to read article)
Hilton acknowledges credit card breach
Wednesday, 25th November 2015
Two months after KrebsOnSecurity first reported that multiple banks suspected a credit card breach at Hilton Hotel properties across the country, Hilton has acknowledged an intrusion involving malicious software found on some point-of-sale systems...
Holiday Inn Express introduces first all-breakfast Emoji keyboard
Wednesday, 25th November 2015
New BREAKFA-mojis merge technology and art to make the most important meal of the day even smarter and a lot more social...
The rise of robots shouldn't make us fear for our jobs
Wednesday, 25th November 2015
Robotics and technical innovation will not spell the end of many jobs as we know it, but will instead help make us more productive and create new types of work and jobs for the future...
Report shows hotel brand conversions can boost performance
Wednesday, 25th November 2015
Hotels that convert from one brand to another generally see improved occupancy, revenue, and profit—provided they choose a strong brand that fits their property...
Starwood debuts Aloft brand in Shanghai
Wednesday, 25th November 2015
Starwood Hotels & Resorts Worldwide announced the signing of an agreement with Shanghai Hongtai Industry Development to debut its tech-driven Aloft brand in Shanghai— China’s most cosmopolitan city...
Six Senses premieres this December in the French Alps
Wednesday, 25th November 2015
December marks the opening of Six Senses Residences Courchevel, the renowned hotel and spa group’s first residential project in Europe which features 53 beautifully appointed apartments, a Six Senses Spa, an exclusive private ski-in-s...
 Recent Articles  (Click headline to read article)
Multi-Channel vs Omni-Channel - Know the Difference!
Marketers and customer experience professionals are no strangers to the term 'omni-channel';  This concept has been talked and written about—ad nauseam, some would say—for the past few years...
10 Ways To Target Travelers With Facebook Ads
With an active user base of more than 1.55 billion people, Facebook has become a major player in the online marketing sphere, in particular within the travel sphere as people like to share moments, pictures from their experience or engage w...
Two Steps To Telling Your Company Story In 15 Seconds Or Less
A successful venture capital investor once told me that he challenges entrepreneurs to make their pitch in 10 words or less; 'If you can’t tell me what you do in 10 words, I’m not interested, I’m not buying and I’m not investing - Period...
As Travel Consolidates, Welcome to the Land of Giants and Specialists
Marriott buys Starwood; Accor in talks with Fairmont; Expedia nabs HomeAway – what’s next as the big gets bigger?  Marriott buys Starwood...
How Much is Your Reputation Worth?
Recently I wrote about how Delta Airlines and an employee at the St Louis airport perfectly handled my dilemma in getting to a speaking engagement on time, there were some great lessons in that story, but there is another lesson that is just as powerful, if not more so...
Think loyalty is dead? Think again
Loyalty may not look like it did 20 years ago - when companies offered career-long employment and workers unquestioningly followed orders - but loyalty is far from deceased...
 Top Feature Articles (Click title to read)
The Profitable Path to Personalization for Hotels
Wednesday, 25th November 2015
As consumers have moved to digital channels and digital interactions, competition for the hotel consumer has increased dramatically, now, hotels not only compete with each other, but also with third-party online distributors, and even new disruptors from the sharing economy like AirBnB...

Ten Things You Might Not Know About the Millennial Traveler
Wednesday, 25th November 2015
By now, you probably know that the Millennial generation has arrived on the global travel scene in a big way, they’re on the road for business and for leisure, and they’re eager for new and unique experiences...

2016 Checklist to Maximize Engagement and Revenues from Social Media
Wednesday, 25th November 2015
Social media and travel go hand-in-hand: Sixty-five percent of adults now use social networking sites and a growing portion of these users are utilizing social media before, during, and after traveling...

How Hoteliers Can Leverage the New Google + Layout
Tuesday, 24th November 2015
Google has recently rolled out a new and simple Google + layout and to see the new changes, you will need to opt in to the latest version when you sign into your hotel’s Google + page...

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