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 Recent News   (Click headline to read article)
TripAdvisor announces additions to its subscription products for businesses
Thursday, 19th January 2017
Developed to reflect the specific needs of accommodation and restaurant businesses, these new products allow subscribers to access industry-leading tools to help them capitalize on all the ways TripAdvisor drives value for their busine...
Mövenpick announces fifth hotel in Vietnam
Thursday, 19th January 2017
Swiss Hotel Management Company adds new property in Quảng Bình as it continues to grow clusters of hotels across Southeast Asia...
Guest profile matters to maximze hotel bookings
Thursday, 19th January 2017
In a recently published paper, the researchers show that with knowledge of which customers prefer what channels, hotels can do more to maximise bookings through each channel...
In-Flight Turbulence: Study shows seat-kicking edges bad parenting as most aggravating behavior
Wednesday, 18th January 2017
In particular, Airplane Etiquette identifies passenger behaviors that most infuriate fellow travelers: Out of all behaviors, including boozing, excessive chatting, undressing and inattentive parenting, one earns the most fury: rear-seat kicking...
Tourism erupts in Iceland prompting growth in hotel supply and expansion of sharing economy
Wednesday, 18th January 2017
Tourism in Iceland has experienced unprecedented growth since 2010 resulting in a healthy rise in occupancy levels amongst the country’s hotel supply and prompting alternative accommodation to flourish, according to a new report from global hotel consultancy HVS...
Sustained growth in international tourism despite challenges
Wednesday, 18th January 2017
Demand for international tourism remained robust in 2016 despite challenges...
 Recent Articles  (Click headline to read article)
Changing the Marketing Mantra in a Digital First Economy
What worked in 2005 and in 2010 will not work in today’s hyperconnected, click obsessed, snapped in real-time, digital economy...
7 Most Effective Marketing Tips to Promote Your Brand
The goal of every company is to reach out to as many potential customers as possible; This is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive t...
Why Are Hotels Embracing Local Culture?
Experimenting has always been an important part of the human experience, the world’s best chefs are constantly inventing new fusions, trying things in new combinations, bartenders are always playing around with new types of alcohol to...
Corporate Governance in a Trump Presidency
Like it or not, corporate governance is about to change in a big way, President-elect Donald Trump has already been talking tough about 'dismantling' the Dodd-Frank Act; Many of the Dodd-Frank policies were put in place to curb banks from c...
Science Fiction Hotels Already Exist
Not so long ago, telephones had chords and not long before that they had wind up handles with people talking on party lines where several people in the neighbourhood had to share the same number and others could listen in to your call if they wanted to...
2017: Grow Your Hotel’s Direct Bookings, 10 Things You Must Do
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry; A term we hear a lot is that they are a 'necessary evil' for us all, it...
Visit Unplugged Collection
 Top Feature Articles (Click title to read)
When Do Hotel Guests Book – and Cancel?
Thursday, 19th January 2017
Net Affinity analyzed guest booking behaviour across 6 million hotel website sessions as part of our digital trends report; we looked at how long it takes guests to book, and which device they like to book on...

The Travel Marketing Guide to the Millennial Traveler
Wednesday, 18th January 2017
Welcome to The Travel Marketing Guide to the Millennial Traveler; A handbook for tourism marketers looking to reach, appeal to, and build lasting relationships with Millennial guests...

Are Hotelier Conferences Worth It? An Insider's Perspective
Wednesday, 18th January 2017
An old Chinese proverb states that you should grow grain if you want one year of prosperity, trees if you want ten years of prosperity, and people if you want a hundred years of prosperity, this may be one of the oldest known quotes on the ...

Pizza Rossa CEO Faces 'Disruptors' and Social Media in 2017
Tuesday, 17th January 2017
A month has passed since my initial conversation with Pizza Rossa founder and CEO Corrado Accardi and since then, we have continued our exchange about the fast casual dining industry, because I was keen to see him in action, Corrado and I m...

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