ITB Berlin is a think tank and cross point for trends and changes; during the fair at various locations and at the enormous congress center there are hundreds of conventions, symposia, panel discussions and presentations that keep you updated and make you mingle with trend setting players of the industry.

But where to go?

Well, here's an absolutely subjective selection from 4hoteliers.com: The hottest events during the daily fair!

• IPK's World Travel Monitor (Wednesday, 14.15, Hall 7.1b, London): It is a Must to go there - and besides many of your collegues come here, too
• Online Tourism Market anticipating "Silver Travellers" (Wednesday, 16.30, Hall 7.1c, eTravel Stage): Because the senior tourists are the strongest growing segment in online bookings, they are relevant.
• Hot Spot young travellers (Thursday, 11.15, Hall 7.1b, London): Obviously it is necessary always to have look on the other side of the coin.
• Fail! - What tourism companies misconceive (Wednesday, 15.00, Hall 7.1c, eTravel Lab): It is quite funny to laugh at somebody else's mistakes.
• Cancelon - a new platform trading no-shows and canceled reservations (Wednesday, 12.00, Hall 7.1c, eTravel Lab): interesting business concept, if it works
• Tourism in a hyperconnected world (Wednesday, 13.15, Hall 7.1b, London): We do love those future scenarios, and even just for the buzz-word 'hyperconnected'...
• Egypt Press Conference (Thursday, 14.00, Grosser Stern, Sydney): It is a question of solidarity. And we want to learn more.
• Spotlight on Airbnb (Wednesday, 12.00, Hall 7.3, Europa): Sharing experience, chance or challenge to the hotel industry? Can you share our thoughts at least?
• Muslim travel (Friday, 15.45, Hall 7.1b, London): Getting acquainted to a target group who has been neglected for quite a time.
• Review Management - how to deal with guest reviews (Friday, 12.30, Hall 7.1c, eTravel Stage): Many hosts do still feel offended they HAVE reviews; others do manage them.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Roland Wildberg is Travel Writer and Correspondent based in Berlin, Germany. He started as an Editor for the National daily 'Die Welt' (tourism section), later on switched to a freelanced career and nowadays mainly publishes on the Web. Observing the hospitality industry always has fascinated him as it looks like the perfect combination of sleeping and writing – work-live-balance as its best.

Roland also heads the annual 4Hoteliers ITB Berlin news micro-site journalist and video/photo teams for the 5th consecutive year.