By now, you probably know that the Millennial generation has arrived on the global travel scene in a big way, they’re on the road for business and for leisure, and they’re eager for new and unique experiences.

Even so, Millennials can be hard for accommodation providers to pin down. They’re tech-savvy and confident about researching their options. As a whole, they’re more likely to pay attention to social media for recommendations, and they’re less likely to display brand loyalty.

As a result, hotels with loyalty programs continue searching for ways to appeal to this group. The travel industry wants to understand themâ€"and these new findings will help.

Choice Hotels, which includes such well-known brands as Cambria, Comfort Inn, Quality, Clarion, and others, recently conducted this major new survey. They worked with The Center for Generational Kinetics to discover just what makes the Millennial traveler tick.

Here are a few fascinating stats that showcase just what makes this generation so desirable for the hospitality industry:

• 33% of Millennials would put off buying a home to take a dream vacation.
• 79% of Millennials say they are more adventurous about eating and drinking when traveling than when at home.
• 12% of Millennials have quit their job to take a vacation or go to an event such as a concert.
• 27% of Millennials have stayed in a hotel to impress someone.

There are plenty of interesting takeaways here for hoteliers. As you shape your own marketing strategy, consider ways to appeal to this generation. A modern website and an authentic social media presence are obvious places to start.

Then take a closer look at these survey results. Food-related specials are likely to be attractive. So, too, are freebies. It doesn’t have to be complicated. Simply emphasizing your ultra-clean, comfy beds on your website, for example, is a great way to engage Millennials.

The following infographic has more!

About Irene Keliher
Irene Keliher plans and creates user-friendly content for BookingSuite partners. She writes everything from eBooks, white papers, and blog posts to tweets, emails, and the occasional video script.

BookingSuite empowers accommodation partners to grow their businesses and brands through innovative cloud-based software and services. Because the future of hospitality reservations will happen online, BookingSuite is here to help today. Using Booking.com’s distribution expertise, properties can now quickly and easily grow their direct online reservation channel through an effective property website.

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