As online sales now represent over 60% of total hotel distribution sales amidst ongoing digital transformations, this publication delves into the post-pandemic evolution of online booking practices.

The report reveals the impressive performance of independent hotels in 2023, which not only bounced back from the pandemic's significant impacts but also surpassed their pre-COVID metrics in various areas.

It serves as a critical resource for independent hoteliers and industry analysts, offering detailed insights into revenue trends, the distribution of sales channels, and shifts in traveller booking behaviours, setting a valuable benchmark for strategic planning in 2024.

Highlights include:

• The year 2023 has now been established as a pivotal year for hotel sector benchmarks, setting new records in turnover, average booking basket, cancellation rates, and the proportion of direct bookings.

• While Asia's recovery has lagged behind Europe, the outlook for 2024 remains optimistic, albeit heavily influenced by developments in China.

• The report also discusses the broader economic and political factors that affect consumer demand and distribution dynamics. Notably, international travellers are favouring indirect booking channels, and recent changes related to the Digital Markets Act (DMA) on platforms like Google could reshape hotel distribution strategies.

Additionally, this white paper provides hoteliers with strategic advice on refining their distribution and marketing tactics in 2024 to enhance market share and profitability.

The full report is available for complimentary download here

Note on methodology: This report is based on a constant sample of 4,884 hotels from 2019 to 2023, using reservation data from 200 booking channels connected to D-EDGE CRS.

Media Contact:

Wong Yin Yin, Marketing & Communications Director, APAC

M: +65 97904185 / yywong@d-edge.com

D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 17,000 hotels in over 150 countries.

Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation.

With a team of 500 experts located in over 25 countries, D-EDGE provides localised support, services, and tools. With its global network of 550+ partners, D-EDGE’s ever-expanding ecosystem is a positive place to do business and grow. D-EDGE is a subsidiary of Accor, a world-leading hospitality group consisting of more than 5,500 properties and 10,000 food and beverage venues throughout 110 countries.