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Welcome to the Postdigital Era.
By Suketu Gandhi - Principal, Deloitte Consulting LLP
Monday, 22nd April 2013
 
A confluence of technology forces is empowering the individual and driving profound business change.

4Hoteliers Image LibraryNot long ago, it was enough for restaurant chains to offer their clientele pleasant surroundings and a static menu of time-tested dishes.

Like homing pigeons, customers would return again and again for a dining experience that was comfortable and familiar.

Today, technology is making many of those same customers more adventurous.

Using tablet computers, they frequent restaurant review sites, food blogs and social networks to compare notes with other "foodies" and to read reviews of new restaurants, non-traditional menus and the latest culinary trends.

For growing numbers of diners, decisions about what and where to eat are no longer based on the proven, but on the possible.

In turn, restaurants are deploying analytics, social and mobile tools and a host of versatile, cloud-based applications to develop a highly detailed understanding of what customers want. And they've built agile kitchen and service operations that can quickly adapt to evolving customer expectations.

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