Personal Luxury Takes New Shape With Social Media.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 6th February 2013
Exclusive Feature: How far will you push the notion of 'personal luxury'?

How far are hotels willing to take their personal luxury offerings?

The ability to truly make one's vacation tech-free, hands-free and pretty much worry-free lies squarely with the hotel, and hotels are wiling to do just about anything to ensure their guests don't have to lift a finger.

We've seen tanning butlers, laundry valets and personal chefs, but the latest "do it all" amenity has topped the list of crazy things guests can pass off to hotels during their stay. Say hello to the "Twitter Butler."

At the Madison Hotel in Washington, D.C, Twitter Butlers made their debut at U.S. President Barack Obama's inauguration.

The Twitter Butler was offered as part of the hotel's $47,000 "Inaugural Town and Country" package. The personal assistant, as known in the real world, did everything from pin photos to Pinterest and update Facebook statuses throughout the four-day stay.

While the Twitter Butler was a fleeting moment at the Madison Hotel, I have to wonder if it will become a more permanent fixture among unique hotel amenities. Tweeting and Facebook-ing on behalf of other people is already a full-time job in the corporate world. And, who has to tweet all day when you're busy experiencing everything else a hotel has to offer?

Would you use a social media butler during a hotel stay?

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.

Melanie writes a weekly exclusive column for 4Hoteliers.com

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