While the globe grapples with uncertain economic realities, 'mobile' appears to be gold.

Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement to Amazon's considerable digital ecosystem of products and services.

China itself has surpassed the US as the world's dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users.

Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year. Mobile business will become big business in the not so distant future.

However, there will be blood as the business world pursues the mobile gold rush.

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http://blogs.hbr.org/cs/2012/07/the_future_isnt_about_mobile_its.html