Many people, we'll call them dreamers, get involved in the tourism industry because they think it's about travel.
They dream about moving up the coast and buying a motel or building some cabins – maybe even starting a Bed & Breakfast, bringing the doilies out of storage and meeting some new people.
Then there are those who just want to be outside, they love the bush, the ocean, the Great Outdoors, backpacking through Asia or Europe.
So they dream of starting a business based around their lifestyle passion -fishing, surfing, sailing, outback touring, scuba diving, bush walking or touring.
What a great idea, to follow the dream, and some of the world's greatest travel enterprises have begun in exactly that fashion.
For example, Flight Centre's Graham Turner's passion for travel led to him and a friend starting Topdeck Travel in the early 1970s, running bus tours through Europe.
They followed the example set a decade or so earlier in 1962 by young Kiwi John Anderson.
He wanted to travel Europe at other people's expense and posted an ad on a notice board at the Overseas Traveller's Club in Earl's Court, London.
"Small group of young people travelling around Europe (camping), 12 weeks, 15 countries, cost Ł100, food kitty 25 shillings a week extra. Departs London 29 April, 1962 Only two seats left!"
That led, over time, to the creation of youth travel icon Contiki Tours, while the Topdeck experience encouraged Turner to found Flight Centre, one of the world's biggest travel groups.
Full story:
www.traveltrends.biz/ttn555-travel-dreamers-need-to-become-realists 
