TripAdvisor pioneered (and continues to innovate) the category of consumer-written travel reviews.
Now, sites like Room77 and Seat Guru are emerging around the thought that most reviews are too generic. Instead, they provide very specific recommendations about rooms within a hotel or seats on an airplane.
The web continues to push the boundaries of transparency.
If you're going to thrive, you must provide a consistently good experience. Travelers are using technology to gain more and more inside knowledge.
Will sites like Room77 eventually lead to hotels selling room numbers? www.hotelmarketingstrategies.com/guests-are-gaining-inside-knowledge About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.