ITB 2024 Special Reporting
Guests are Gaining Inside Knowledge about Your Hotel.
By Josiah Mackenzie ~ Trend from PhoCusWright@ITB 2011
Tuesday, 29th March 2011
TripAdvisor pioneered (and continues to innovate) the category of consumer-written travel reviews.

Now, sites like Room77 and Seat Guru are emerging around the thought that most reviews are too generic. Instead, they provide very specific recommendations about rooms within a hotel or seats on an airplane.

The web continues to push the boundaries of transparency.

If you're going to thrive, you must provide a consistently good experience. Travelers are using technology to gain more and more inside knowledge.

Will sites like Room77 eventually lead to hotels selling room numbers?


About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

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