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Opportunities Exist for Fixing What's Wrong with Social Today.
By Josiah Mackenzie
Thursday, 17th March 2011
 
Huge opportunities exist for entrepreneurs to build products and services that fix the common complaints we hear about mobile and social technologies.

Complaints such as:
  • Overwhelming amount of noise, making it hard to identify what is important
  • Difficulty managing everything, setting priorities
  • Different amounts of relevance for each of the people we are connected wit
  • "Check-in" fatigue for location-based services
  • No monetary compensation for locational-based check-in
  • Difficulty proving value of new media for management
Entrepreneurs made fortunes solving the problems of the first generation of the web – such as secure payment transactions that enable ecommerce.

Now it's time for a new generation of startups to address a new generation of technologies. (And it seems the companies providing the initial game-changing technology aren't the same ones that solve the problems caused by their technology.)

Let's discuss:
  • What are the biggest challenges that prevent widespread adoption of new technologies?
  • What are the most pressing questions for businesses trying to benefit from new media?
(Companies like TopGuest are solving problems and innovating, and I would love to cover more of these stories. If you know of a company well positioned to change the game in this way, let me know…)

www.hotelmarketingstrategies.com/opportunities-exist-for-fixing

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

www.hotelmarketingstrategies.com
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