Travelers are turning to AI for trip inspiration, personalized recommendations, and answers to their most specific questions.
From zero-click searches to multimodal results, the guest journey now starts with AI.
For hoteliers, this shift brings both challenges and opportunities. The same AI tools influencing traveler behavior can also be used to sharpen marketing strategies, improve visibility, and drive more direct bookings.
In this guide, you’ll explore:
- How AI search is reshaping the way guests find and evaluate hotels
- Why reviews, user-generated content, and authentic storytelling are critical for credibility
- The risks of AI-generated content and how to maintain trust with travelers
- How hoteliers can use AI to optimize campaigns, personalize outreach, and increase ROI
Travelers are already using AI to choose where they stay. Now is the time for hotels to use AI to make sure they choose you.
Download the report here
